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Leadership: Top, Middle and Bottom

Leadership is one topic that’s talked about a lot in the boardrooms. But that doesn’t limit its scope to the top management of an organization. No doubt leadership matters a lot at the top. But it must be established in the same breath that leadership is something that must be practiced at all levels in an organization. We come across a host of managers at different rungs of the ladder in an organization. But what about leaders? To answer this question we must first understand the difference between a manager and a leader. The difference lies in the source of authority that a person have over others. In case of a manager this source of authority is his power over his subordinates. And this power is vested upon him or rather his designation. And by the virtue of this power he extends a control over the people who report to him.  So the keywords here are ‘ power ’ and ‘ control ’. However in the case of a leader the source of authority is his inspiring character. It’s not somethi...
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Your Brand is Not You

All of us must have read so much about the legendary topic of marketing; that is “Brand”.  We have spent so much time reading and discussing about ‘What it is?’ and ‘What it is not?’ We can’t deny the fact that every marketing student has been in love with it forever.  We have always wanted to caress it , and to see it flourish.  But in our love for our brand, do we ignore the reality that it has got a personality of its own. Do we conveniently forget that our brand is not a mere manifestation of our own selves? And that our brand has got a body and a soul of its own. Unfortunately the answer mostly is yes.      Be it the Brand Owner or the Brand Manager, she must understand that her likes and dislikes have got nothing to do with the communications related to the brand that she owns or manages. (Please note that the Brand Owner or the Brand Manager can be an individual or even a team.) We must have come across marketers and ad-makers who help ...
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