Your Brand is Not You
All of us must have read so much about the legendary topic of marketing; that is “Brand”. We have spent so much time reading and discussing about ‘What it is?’ and ‘What it is not?’ We can’t deny the fact that every marketing student has been in love with it forever. We have always wanted to caress it , and to see it flourish. But in our love for our brand, do we ignore the reality that it has got a personality of its own. Do we conveniently forget that our brand is not a mere manifestation of our own selves? And that our brand has got a body and a soul of its own. Unfortunately the answer mostly is yes. Be it the Brand Owner or the Brand Manager, she must understand that her likes and dislikes have got nothing to do with the communications related to the brand that she owns or manages. (Please note that the Brand Owner or the Brand Manager can be an individual or even a team.) We must have come across marketers and ad-makers who help ...